Wall Drug is a fascinating case study in marketing and
self-promotion. In the middle of nowhere, the store needed to find a way to
survive during the Great Depression. Offering free ice water was the bait to
get tired and thirsty travelers to stop in. It grew into so much more and
billboards sprang up for miles in every direction (including this one in
Afghanistan)
It’s now an epic tourist trap, full of meandering aisles of
nonsense. I can no longer shop happily. I’m glad I didn't pay for that.
Dinosaur Park in Rapid City was also on the list of
attractions due to its massive billboard promising dinosaur delight. Frames
made of re-bar covered in concrete and painted to loosely resemble creatures of
the Jurassic period are placed on a hill above the city. I’m glad I didn't pay
for that.
The best part of Wall Drug is that it’s near the entrance to the Badlands. This national treasure is worth every cent. I'm glad I paid for that.
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| You're a big fine dino, why don't you back that tail up? |
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| This giant monkey wobbles every which way but loose while singing for you at Wall Drug. $0.50 per song, I suggest doing what I did - wait for the silly tourist in front of you to pay so you can see the look on their face. |
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| Stunning |
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| Wow |
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